We have 3 decades of experience ‘speaking’ to the nutritional supplement buyer
The market share for nutritional supplements is skyrocketing. By 2024, the value of the U.S. vitamin and dietary supplement market is expected to reach over $56 billion dollars. Compare that to 2019, where market share was worth $39.7 billion.
Vitamin buyers are boomers
The typical buyer of supplements and alternative health products is over the age of 50 (even 60.)
They want to remain active and independent well into their golden years. They are also looking for ways to protect themselves against chronic disease.
These folks respond extremely well to direct response…and especially direct mail.