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  • CopybyDoyle Blog

    Writing and entrepreneurial tips.

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6 Secrets to Copy That Sells

All the “insider” tips in the world mean little if the copy fails to engage your potential customer.

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Test Big or Go Home!

Why Small Tests Miss the Mark

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The #1 Secret to Direct Response Success

I’ve found that the most successful direct mail marketers are constantly testing various offers, lists, and tactics.

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Does Long Copy Really Sell? ANSWER: YOU BET IT DOES!

As a nutritional supplement copywriter, I love how long copy provides an opportunity to really SELL. (Isn’t that what it’s all about?)

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3 reasons why direct mail is alive and well!

A compelling direct mail campaign can far exceed your online sales—and deliver better lifetime customer value.

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Are You Sabotaging Your Prospecting Efforts?

So you wrote a killer prospecting letter, sent it out to a bunch of potential clients, and ...

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Drink Well Through the Dry Spells

Life as a freelancer can sometimes be a roller-coaster. Here’s how to keep those stressful dry spells to a minimum.

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5 Ways to Create a Portfolio -- Without A Single Client

It’s easier than it sounds.

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How to Work Alone Without Feeling Lonely

5 No-Fail Tips for Beating the Isolation Blues